A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

Your corporate strategy and marketing strategy are two very different plans. The first is the playbook for where you want your business to go; the second lays the framework for how you will attract ...

What are we to do when an ideological tract masquerading as a strategic roadmap — I refer to the 2018 National Defense Strategy document — becomes the de facto template for defining America’s ...

Right, so you’re trying to get your head around social media, yeah? It can feel a bit like a whirlwind sometimes, can’t it? One minute you’re posting, the next you’re wondering if anyone even saw it.