WXII 12 NEWS

'Our business tripled': Social media food critic Keith Lee boosts North Carolina soul food restaurant

JJ's Mama's Soulfood Restaurant in Lexington, N.C., experiences a surge in business after social media food critic Keith Lee's positive review. GETTING A VERY BIG BOOST. A WELL KNOWN SOCIAL MEDIA FOOD ...
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'Go Back to Africa': Keith Lee Steps Up with $3K Tip at North Carolina Black-Owned Soul Food Spot Amid Hostility from Locals

A single visit from TikTok food critic Keith Lee has turned the tide for a Black-owned soul food restaurant facing vicious racial harassment in Lexington, North Carolina. What began as another stop on ...
WFMY News2

From $800 to success: JJ’s Mama’s Soul Food's viral journey

LEXINGTON, N.C. — TikTok has a reputation for viral dances and trends, but for JJ’s Mama’s Soul Food and More in Lexington, it became a force for good—thanks to a single video from one of the platform ...
WGHP

JJ Mama’s Soul Food in Lexington explodes after famous food reviewer visits

LEXINGTON, N.C. (WGHP) — JJ’s Mama’s Soul Food exploded in popularity after a famous food reviewer visited the Lexington restaurant. The restaurant had to close early last weekend after running out of ...