Explore how the diffusion of innovations theory aids in developing marketing strategies for new products and increasing market share through five key steps.

Systems theory was not originally a business theory. Indeed, systems theory was proposed in the 1940s by biologist Ludwig von Bertalanffy, say Francis Heylighen and Cliff Joslyn in their article, ...

There are many theories on the buying behavior of individuals, and businesses are constantly analyzing them to figure out how to persuade consumers to buy their products and services. Often a customer ...

Michio Kaku explores the eureka moment when Einstein came up with special relativity, the theory that spawned E = mc2. ByMichio Kaku Tuesday, October 11, 2005 NOVA Einstein realized that the world ...