“The Sell Sider” is a column written by the sell side of the digital media community. Google recently began testing Topics API, the latest part of its Chrome ...

Sanuj Bhatia, the managing editor at Pocketnow, is responsible for supervising and contributing to all the content published on the website, including news, reviews, features, and how-tos. He began ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ruben Schreurs, group chief product ...

With the demise of third-party cookies on the horizon, advertisers and the internet's gatekeepers are scrambling to come up with better ways to serve users relevant ...

Google has dropped its privacy sandbox plans for FLoC and replaced it with "Topics." What is the impact on marketers? FLoC, we hardly knew ye. Google had a change of heart this week for its ...

Earlier this week, Google announced the Topics API, its latest ad targeting proposal aimed at replacing third-party cookies. Similar to its predecessor, the now-abandoned Federated Learning of Cohorts ...