Transference, the heady virtual reality project that made a splash with its trailer at E3, is more than just your typical gaming experience. During E3, we had a chance to talk to a couple of folks ...

GameSpot may receive revenue from affiliate and advertising partnerships for sharing this content and from purchases through links. When it comes to the Hayes family, everything is a matter of ...

Transference marketing follows the principles of sensation transference, a marketing strategy developed by marketing expert Louis Cheskin in the late 1940s. Sensation transference focuses on the role ...

Add Yahoo as a preferred source to see more of our stories on Google. “Transference’s” otherworldliness is palpable. From the opening sequence onwards, you’ll be assaulted by missing assets and ...

Chris started gaming in the 8-bit era so writing game reviews seemed like a natural choice of activity to protect his brain from further atrophy during his final year in a psychiatric penitentiary.

The advertising industry’s lack of understanding about transference means many brands are missing out on its benefits in digital environments, says MediaScience CEO Dr Duane Varan. Transference refers ...

I attended a very good lecture last week on contemporary views of countertransference. It inspired me to write a brief overview of the concept here, with more to follow. To understand ...

Somewhere between the third and fourth exchange with a capable chatbot, we may notice something slightly strange—though, increasingly, familiar. The conversation has a quality that wasn't quite ...