LEGO's reveal of the Smart Brick and Smart Play builds has me frowning over features and how this new "layer" of production ...

LEGO has unveiled a huge change to its iconic building bricks that bring your creations to life. The popular Danish toy brand ...

The new Smart Play system centers around a new Lego Smart Brick that can play sounds, light up, and interact with other ...

A day on from the official reveal of LEGO Smart Brick, the company has responded to concerns that its big announcement poses ...

I was one of the first to play with the new Lego Smart Brick technology, and I'm convinced that it will delight people of all ...

I think Lego might be really onto something with its tech-equipped Smart Play Smart Brick sets, but is it the future of Lego ...

Each year, more than 380 million metric tons of plastic is produced worldwide. Lego is responsible for 100,000 metric tons of it. This contribution to the annual total is, of course, the result of ...

LEGO's Smart Play technology revolutionizes Star Wars building sets with immersive features, and the first three are open for ...

The Danish company presents Smart Brick at CES, an incredible 2x4 piece of technology that recognizes the creations we build.

Lego games, like the recently released Skywalker Saga, typically focus on combat, storytelling, and light puzzle-solving, but don't include much actual construction. Sure, there's ample opportunity to ...

Inside a lab in Billund, Denmark, down the road from a Lego factory that makes around 100 million bricks and other toy pieces every day, dozens of materials scientists and engineers are working on one ...