Google is testing a new way to show you ads on the YouTube app for TVs — users can expect fewer but longer ads. The company said it is experimenting with this ad format for a better viewing experience ...

YouTube expands title A/B testing globally to all creators with advanced features. Test up to three titles or title-thumbnail combinations per video. YouTube's title A/B testing is now rolling out ...

Some videos drag on for too long, which is why different video playback speed options exist—YouTube lets you increase a video ...

YouTube is experimenting with multiplayer mini-games under its collection of lightweight, free games dubbed “Playables.” Currently, Ludo Club and Magic Tiles 3 support multiplayer mode. “We’re ...

Some YouTube viewers have reported seeing a new option for video quality in the website's drop-down menu. In addition to the basic 1080p playback option, they're also seeing another one labeled 1080p ...