Redefining a value proposition requires a service model and operating structure that can deliver coordination at scale, says Scott Winters.

Much of the discourse around AI, especially in the business press, relies on occupational and task exposure models: if GenAI can write copy, analyze data, or summarize legal documents, then marketing ...

Under pressure to keep costs down, customers may only look at price and not listen to your sales pitch. Help them understand—and believe in—the superior value of your offerings. by James C. Anderson, ...