Rebranding presents a quandary: It's all about change, but customers love consistency. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...
The guide was created in 1982 to help ensure a consistent look for characters. For years fans have pushed for a way to buy this guide. MARTIN: OK, but why is that news? INSKEEP: Well, fans have wanted ...
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