The algorithm doesn't care about your press release, executive title or brand legacy. It cares about consistency, signals and ...

A new study published in Nature has found that X's algorithm—the hidden system or "recipe" that governs which posts appear in your feed and in which order—shifts users' political opinions in a more ...

Social media isn’t just connecting teens, it’s consuming them, and we need a better policy approach to curb harm.

In case you had any doubt, Elon Musk’s X has an algorithm that favors conservative content posted by political activists over liberal content or posts by traditional news media accounts, according to ...