Adobe has unveiled a Workflow Optimization Agent for Workfront, enabling AI to be assigned specific tasks alongside human team members. The update moves AI from a passive tool to an active ...

The new tool, which includes a generative AI assistant, lets customers create a “marketing system of record,” the company says. Adobe has introduced a new Workfront feature that it claims will ease ...

Scrolling through the session catalog on the opening day of Adobe Summit this week, it was notable that most if not all the Workfront sessions were already full. The huge interest in the work ...

With this acquisition, Adobe will expand its offerings to include workflow management for digital content creators. Adobe has entered a definitive agreement to acquire Workfront for $1.5bn in an ...