Forbes contributors publish independent expert analyses and insights. Bryce Hoffman writes about leadership, strategy, and decision making. The availability heuristic (or availability bias) refers to ...

Borrow availability of a company's shares is a key consideration when putting a short idea into practice. Including information about how to short a stock is strongly encouraged for Seeking Alpha Top ...

To accurately measure system availability, you must monitor all components for outages, then calculate end-to-end availability. Here's a step-by-step guide to these availability calculations. To ...

Availability bias can turn arguments into fights. Source: Photo by Eric Ward on Unsplash Availability bias, or the availability heuristic, tells us that the thing we can recall the quickest during an ...

Jason Fernando is a professional investor and writer who enjoys tackling and communicating complex business and financial problems. Katie Miller is a consumer financial services expert. She worked for ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for prospects. One of the primary aims of any marketing strategy is to enhance ...

It’s time to recognise attention not just as a metric, but as a structural condition of modern advertising, one that has been extensively validated against business outcomes. In today’s media ...

An inherent principle of publication is that others should be able to replicate and build upon the authors' published claims. A condition of publication in a Nature Portfolio journal is that authors ...