ELF stock upgraded to Buy for swing-trade upside as guidance signals H2’26 earnings recovery. Click here to read more.

But which of these two stocks presents investors with the better value opportunity right now? Let's take a closer look. We ...

Beauty, Inc. (NYSE:ELF) is among the 7 Best Beauty Stocks to Buy Right Now. On December 22, 2025, TheFly reported that Piper ...

Add Yahoo as a preferred source to see more of our stories on Google. Any parent who’s gotten in on the Elf on the Shelf craze has been there: What started out as a fun tradition—starting out in late ...

Relevant Elf On The Shelf Scenes. Mom-of-three Michele Bell has captured the Internet's attention with her elaborate Elf on ...

This article on Elf Beauty is part of our Vogue Business membership package. To enjoy unlimited access to our weekly Technology Edit, which contains Member-only reporting and analysis and our NFT ...

Running out of Elf on the Shelf ideas? These 12 fun and easy setups can help keep the magic alive and surprise kids all the ...

A Scout Elf hangs from a string of Christmas lights while wearing a mask. Willrow Hood / Shutterstock.com If you’re a parent, then you’re well aware of what “The Elf on the Shelf” is—and hopefully you ...

That little red Elf on the Shelf can be a pain in the neck for parents during the festive season. Amid all the holiday hubbub — the shopping, the schlepping and gift-stashing — the last thing ...

We all know the drill when it comes to Elf on the Shelf. For 24 days, the elf “moves” around your house, making mischief and supposedly keeping an eye out for Santa. But this is the age of posting ...