This course explores the models and algorithms commonly used in marketing, providing a structured approach to applying analytics in real-world marketing scenarios. We begin with a foundational ...

There is urgency, sometimes even desperation, to cash in on machine learning (ML) for most marketing teams at telcos today. With tens of millions of subscribers across multiple product lines like ...

Artificial intelligence is inescapable nowadays. There’s generative AI to create an ad and AI platforms to manage campaigns. Your refrigerator and maybe even your toothbrush have AI embedded in them.

Picture this: You’ve tried everything to position your brand at the top of the charts, but nothing seems to work. That’s where transformative technologies, such as artificial intelligence and machine ...

We asked current students and recent graduates to share how they spend a typical day at the School of Business and Economics Attend a workshop with case interview expert Marc Cosentino — another great ...