A new study introduces choice engineering—a powerful new way to guide decisions using math instead of guesswork. By applying carefully designed mathematical models, researchers found they could ...

From high school classrooms to the most heated corners of the Internet, few mathematical concepts generate as much debate and ...

Research in mathematics is a deeply imaginative and intuitive process. This might come as a surprise for those who are still recovering from high-school algebra. What does the world look like at the ...

Geordie Williamson is a Professor at the University of Sydney, and a consultant in Pure Mathematics for DeepMind, a subsidiary of Alphabet. Research in mathematics is a deeply imaginative and ...

Forbes contributors publish independent expert analyses and insights. Some decisions are made easily and quickly. They just feel right. Others, though, lead to laborious analysis, long consideration, ...