YouTube is now the biggest music discovery engine, and understanding its algorithm can transform your reach. From playlists to watch time strategies, artists who work with the system—not against ...

If Nielsen stats are to be believed, we collectively spend more time in front of YouTube than any other streaming service—including Disney+ and Netflix. That's a lot of watch hours, especially for an ...

YouTube’s algorithm rewards behavior-driven engagement over keyword matching. Creators who optimize for clicks, watch time, and retention can boost recommendations and build loyal audiences. Treating ...

YouTube's dominance of online video is also transforming career goals. Reports indicate that 57% of Gen Zers want to be influencers, including YouTube influencers. Another recent survey of Gen Alpha ...

Is your YouTube viewership down? You’re not alone. It’s normal for watch patterns to change around this time of year. The company explains why. In a new video from project manager Rachel, who works on ...

YouTube has two billion active monthly users and uploads 500 hours of content every minute. Twenty five percent of U.S. adults get their news from YouTube, and 60% of regular users “use the platform ...

At the first VidCon since 2019, YouTube’s top earner in the U.S., MrBeast, got on stage to talk to YouTube’s director of discovery Todd Beaupré about one of the biggest questions on creators’ minds: ...