This edition of Econsultancy’s annual Future of Marketing report brings together survey results from more than 1,000 ...

Econsultancy’s Future of Marketing report is designed to help marketers respond to shifting competitive contexts and plan ahead. By comparing their priorities and concerns against those of their peers ...

AI is evolving in terms of data-driven marketing in a number of ways. This chapter explores the wide range of potential applications of increasingly sophisticated tools and how marketers can use them ...

This report contains key findings from a survey of 1,173 marketers and, separately, 500 consumers, on influencer marketing. It found that digital natives have come to reject the way that influencer ...

Basket abandonment is an inevitability in ecommerce as it’s all to easy for shoppers to lose interest, decide to buy from a competitor, balk at delivery charges, or back out because they were only ...

Now, as the impact of the virus continues to be felt across industries and within local communities, brands are carving out more measured responses that are also being woven into wider marketing ...

We’ve published a list of digital and marketing trends every January at Econsultancy for well over a decade, and have been training marketers for the better part of 20 years. Looking back at some of ...

Paid social media strategies have continued to evolve in the past couple of years, reflecting a mix of technological advancements, shifting consumer behaviour, and the need to stand out in an ...

If there’s one company that knows a thing or two about keeping its customers happy, it’s Disney. This is reflected in the increasing demand for the Disney experience. In 2018 - a record year for ...

From Google announcing multi-modal ‘multisearch’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

Influencer marketing is now an integral part of the digital marketing mix, enabling brands to engage audiences and to promote authenticity and trust. According to The State of Influencer Marketing ...

But it continues to be true, and thousands of businesses across the world have been forced to grapple with what it means for how they make money. With ‘business as usual’ completely out the window, ...