Even the least experienced salespeople admit that getting leads is simple. But it is the real art to turn those leads into buyers. According to WordStream blog post, a typical website conversion rate ...

US President Donald Trump is reportedly pressurizing Taiwan Semiconductor Manufacturing Company (TSMC) to either acquire a 49% stake in Intel or commit to investing an additional $400 billion in the ...

Great taglines have a few things in common — they’re memorable, short, and they perfectly define a brand. Creating a business tagline requires some specific steps and a lot of attention to detail ...

The college application process is multifaceted, and there are a number of factors that come into play when a candidate is accepted or denied. Test scores, personal statements and extracurricular ...

Lab-grown meat, also known as cultured meat, is seen as the future’s alternative to animal meat. The industry is farther along than many think but it’s still struggling to expand adoption, partly ...

The question ‘What is Social Marketing?’ has emerged as an all too common conversation in marketing circles – so dig into this deep dive guide and discover how to implement social marketing through ...

Business analytics is not just about facts, figures, and crunching numbers. It can make a big difference to the corporate culture of a midsize enterprise, and it can shift the decision-making process ...

Want people to trust you and spread the buzz around your product? One of the best, most interactive tactics that you can use to achieve these goals is to leverage user-generated content (UGC).

Being a manager can suck because you have to deal with absenteeism, fatigue, conflict and performance issues. If one or more employees display these issues in the workplace it can bring an entire ...

Thinking about running an Instagram sweepstakes? Awesome – they’re a great way to engage your social following, find new potential customers, and generate leads and sales for your business. You just ...

Infomercials, like the classic Shamwow infomercial, are an example of how structure and technique can have a huge effect on how a user or prospect is driven toward taking a specific action like ...

Money isn’t everything. No, really. It can be tough for employers to hire and retain employees in today’s shifting marketplace, which is why many employers opt for spending top dollar to hire top ...