It will come as no surprise to anyone when I say that the app industry is a very dynamic one, with things changing by the week or even day, and 2025 was ...

TikTok was the top grossing app worldwide for the fourth year in a row and generated more than $3 billion in-app, the only app on the market to reach that ...

There are some classic pairings where each half makes the other better: peanut butter and jelly, bread and butter, cookies ...

Affiliate marketing is one of the well-established kinds of digital marketing that helps app marketers to acquire users for their apps. In essence, affiliate marketing companies serve as a mediator ...

Dive into the world of app marketing with our comprehensive guide and discover the key to unlocking your app’s full potential. With millions of apps vying for attention, standing out and captivating ...

Discover key influencer marketing companies to boost your product visibility and connect with potential users effectively.

The health and fitness app market market spans a large set of apps, from fitness fanatics looking for the best workout routines, hubs for running communities and meditation guidance, there’s something ...

Discover how App Store Optimization companies can enhance your app marketing strategy and improve search rankings in app stores.

Mobile app analytics tools have become an essential part of the mobile app industry. These tools help companies track and analyze their app’s performance, user behavior, and marketing campaigns. They ...

AI marketing is becoming more accessible to app owners and marketers with practical implementation tactics that help businesses increase their ROI with more creative solutions. Top AI marketing ...

Business of Apps is delighted to be collaborating with Branch to feature a selection of episodes from its podcast series, How I Grew This, on the Business of Apps podcast feed. How I Grew This began ...