The robots didn't come for our jobs. At least, not in the way people feared. Instead of replacing marketers, AI has quietly reshaped what marketing work looks like by redefining roles, shifting team ...

Explore how AI is reshaping agency procurement and discover a framework for selecting partners based on long-term value, ...

Marketing Management - This infographic explores why US workers don't take all their paid time off, how they describe their employers' attitudes towards taking PTO, and their top concerns when they do ...

Artificial Intelligence - Catch up on select AI news and developments since Friday, April 17. Stay in the know.

Catch up on select AI news and developments from the past week or so: AI fluency emerges as a new driver of workforce inequality. New research shows that experienced AI users significantly outperform ...

Which qualities make it more likely that content will be cited by AI-powered search platforms like ChatGPT, Google AI Mode, and Perplexity? To find out, researchers at Semrush analyzed thousands of AI ...

Catch up on select AI news and developments from the past week or so: ChatGPT 5.3 reduces outbound links as authority signals reshape AI search. ChatGPT 5.3 introduces a major shift in how AI search ...

Catch up on select AI news and developments from the past week or so: ChatGPT in-chat apps bring brands directly into AI conversations. OpenAI has launched in-chat apps for brands like Spotify, Zillow ...

Advertising & Promotions - What are marketers doing to drive people to digital experiences from direct mail campaigns? Are ...

Discover why prioritizing long-term agency partnerships over short-term cost savings leads to stronger performance, better ...

AI-driven search is changing how B2B buyers discover and evaluate vendors. Learn how to adapt your content strategy for ...

Social Media Marketing - This infographic explores the top-produced influencer marketing content types, the engagement rates ...