Personalisation has become one of the most talked-about ambitions in modern marketing, yet for many organisations, it remains ...

Microsoft Advertising will pilot AI Max for Search in May, adding AI-assisted campaign tools across Bing and Copilot.

89% of social media users believe it is damaging their mental health, according to a study by The Cybersmile Foundation. The organisation recently unveiled Digital Wellbeing 2022 – its second ...

Tools that reduce doubt quickly support the sale; anything slower just adds friction. The opportunity here is not to teach ...

Marketing teams are adopting agentic AI systems to automate tasks such as content creation, audience testing, and campaign ...

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As digital marketing navigates tighter budgets, evolving AI integration, and shifting consumer expectations, 2025 presents both challenges and opportunities. Brandwatch’s recent report highlights key ...

Alibaba International has introduced an AI agent for global trade built on its Accio B2B search engine. Called Accio Agent, the new tool comes after Accio passed two million users and shifts the ...

For years, Marketing Mix Modelling has been the domain of consultancies and annual reports – expensive, opaque and frustratingly static. But what if you could have real-time insights, predictive ...

Consumer brands are starting to treat artificial intelligence as part of everyday marketing and product development rather than an experimental tool. At The Coca-Cola Company, executives say digital ...

An overwhelming 91% of people say they see too many ads on social media, according to a survey conducted by online marketplace vendor Capterra on 499 regular UK online shoppers. In response to social ...

Tight marketing budgets, teething issues when implementing AI, and trouble keeping up with consumer needs have all created a challenging digital marketing space for marketers in 2024. Yet, despite ...