In practice, it’s very hard to get your community to stand out. Most people just look at the AI Overview when they search, so it’s important to make sure your brand is clearly defined. This is why ...

Photo by Bruce Damonte, courtesy of BAR Architects & Interiors As housing affordability pressures continue to reshape ...

For institutional investors, multifamily development and value-add investment missteps were easy to avoid during the period ...

4 Strategies to Make Your Apartment Brand Pop in the AI Age ...

A rendering of the Continuum Waterfront District project in North Bay Village, Fla. Image courtesy Continuum Co. Real estate ...

Our experts share where today's multifamily executives have some gaps in their leadership—and how they can fix it.

AvalonBay Communities and Equity Residential have discussed a merger between the two firms, Bloomberg reported.

Gilbane secured approval for Elevate WKU, a $350 million public-private redevelopment deal for the portfolio of Western ...

The senior housing sector closed 2025 on a definitively optimistic note, marking a clear inflection point after several years ...

Kilroy Realty has completed the $202 million sale of Columbia Square Living and Jardine, two luxury apartment towers totaling ...

Ballast has bought the “Three Sisters”, a 110-unit portfolio of three vintage apartment buildings in San Francisco for $48.5 ...

The Community Builders has broken ground on Southbridge 1C in Chicago, the latest phase in the redevelopment of a former ...