Tension: We segment customers to personalize marketing, yet most segmentation strategies reveal how little we understand ...

That lack of clarity—combined with the administration’s propensity to, well, tell a lot of lies—only added to the mass ...

The Maternal Care Bundle (MCB) sets best practice standards across 5 areas of clinical care, for implementation by NHS providers and commissioners across England. The aim is to reduce maternal ...

Collagen is the most abundant protein in the human body and has an important role in healthy tissue as well as in a range of prevalent diseases. Medical research and diagnostics hence call for means ...

More than a billion years ago, a shallow basin in what is now northern Ontario held a subtropical lake. The setting likely ...

Many of us like to think that we’re fairly smart. But it can be a very humbling experience when you’re in the presence of ...

While many see AI adoption as a technology problem, healthcare reveals that AI systems can work as intended and still ignore ...

T he American university remains the standard for the world. Some of the most talented individuals from around the globe ...

The bike industry celebrates innovation while producing sameness. Fear, standardisation, and consensus have replaced ...

When pitching the use of a model, data scientists rarely report on its potential value. They then experience an unnerving ...

India’s direct-to-consumer (D2C) export story is often framed around brand creativity, manufacturing scale or cultural cachet. Yet for most Indian brands attempting to sell internationally, the real ...

As classes resume tomorrow after winter break, recess remains broken in public schools across New York City. Every minute of ...