It feels premature to talk about the “good old days” of search engine optimization. But as anyone who has performed a search ...

AI can act as a second set of eyes for content, helping evaluate intent signals, compare top results, and refocus ...

Duplicate or similar content on your site makes it hard for AI search engines to interpret your intent signals.

Bing published a blog post about how clicks from AI Search are improving conversion rates, explaining that the entire research part of the consumer journey has moved into conversational AI search, ...

A dismissed feature request sat ignored for six months. One engineer's quick test revealed it was worth $100M. Here's why ...

If you're looking for web links only in Google Search results, create a custom search shortcut for your browser. Peter is a writer and editor for the CNET How-To team. He has been covering technology, ...

A closer look at how Microsoft Copilot uses conversational search to capture intent, reduce wasted spend, and improve ROAS.

With more than a decade of experience, Nelson covers Apple and Google and writes about iPhone and Android features, privacy and security settings, and more. Whether you want it or not, Google's AI ...

ChatGPT started the AI revolution, but it isn't the only chatbot worth using. We've tested the best AI chatbots to help you determine which one is right for you. I’ve been writing about consumer ...