Learning from brands that have taken on global health challenges by Myriam Sidibe A beer brand might seem an unlikely ally in the campaign to end violence against women. But the clear connection ...

The struggling company may create new risks in an attempt to design products based on its core plant-protein base, experts say. The fitness chain’s new marketing push features strange AI imagery ...

When targeting college students, remember that Gen Z is different from their older counterparts in how they respond to traditional marketing. They value authenticity and are generally loyal to ...

AI has redefined search. Marketers need an updated game plan to not only get featured in search engine results... but also get cited by AI chatbots. Welcome to the new world of XEO—where SEO, GEO, and ...

P&G is aligning the adventure-romance, which will debut on social platforms in early 2026, with a history of marketing innovation around soap operas.