AI tools are increasingly popular among shoppers, but scepticism remains when asked to rely solely on AI during the final ...
Just as Europe is relearning that security cannot be bought on the fly, Ian Whittaker argues that slashing brand spend isn't ...
The Shout Group, Chargee, Monks, Aurora Expeditions, U Mobile, IAB, and more, in our weekly collection of people moves and ...
With some brands allocating up to 40% of digital spend into influencer-led commerce, Vietnam is a useful case study in how ...
It’s soothing for humans to decide what qualifies as brilliant AI,” writes Leo ECD Hilary Badger. What’s less comforting is ...
It’s soothing for humans to decide what qualifies as brilliant AI,” writes Leo ECD Hilary Badger. What’s less comforting is ...
Entries are now open for Campaign’s Global Agency of the Year Awards. As agencies get ready to submit, global judges share what award-winning excellence really looks like.
It's random noise to adults but social shorthand for Gen Alpha. Before blaming them, the author argues, look at the culture ...
Bad Bunny’s halftime set will likely be heavy on Spanish. Duolingo is getting fans ready early with its owl mascot dressed ...
Bad Bunny’s halftime set will likely be heavy on Spanish. Duolingo is getting fans ready early with its owl mascot dressed ...
Coca-Cola has launched its Chinese New Year campaign in collaboration with WPP Open X, led by Ogilvy Shanghai and supported ...
ChatGPT advertising doesn’t behave like search, social, or display. It operates inside a conversational interface where users ...