YouTube's AI policy is to allow creators to use approved, on-platform tools, yet the company remains concerned with overall ...

TikTok has introduced new ads to help entertainment brands link short-form video engagement to subscriptions and ticket sales ...

The use of AI in email marketing isn't a silver bullet, powered by an LLM. We look at the necessary steps marketing pros need ...

As the Gen Z economic influence grows, marketing teams are under pressure to rethink how they plan and measure success.

Google is testing a new way to connect search, ads, and shopping by placing personalised offers directly inside AI chat.

In the competitive world of B2B marketing, staying ahead requires innovation and adaptability. Advanced tools play a crucial role in streamlining marketing efforts and enhancing personalisation. By ...

In the competitive world of B2B marketing, staying ahead requires innovation and adaptability. Advanced tools play a crucial role in streamlining marketing efforts and enhancing personalisation. By ...

Agentic artificial intelligence is moving out of innovation labs and into the operational core of digital marketing. PubMatic’s introduction of AgenticOS is a clear signal of that shift, re-framing ...

You know those midnight memes about “million-dollar coins” and fast cash flipping? For a lot of Gen Z, the joke isn’t that distant from reality. By the time someone born in the late 1990s hits their ...