Equal treatment ads can backfire, study finds

A new study published in Marketing Science has found that some of the most widely considered online advertising safety and ...

‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers

By openly saying, ‘This isn’t for you,’ brands signal focus and specificity. That helps the right customers feel a stronger ...

Ads promising cosmetic surgery patients a ‘dream body’ with minimal risk get little scrutiny

While federal officials say they intend to crack down on misleading drug ads, cosmetic surgery remains a “buyer beware” ...
Ecommerce Fastlane

Facebook Ad Copy Examples: How Brands Write Good Ads

Facebook isn’t just the social media platform with the highest return on investment for digital marketing. As of 2025, it’s ...
FOX 5 Atlanta on MSN

Casting Call Dec. 31: Milo's Sweet Tea casting for commercial and more

This week's Casting Call includes opportunities associated with Milo's Sweet Tea, Chad Powers, an unnade TV show, and more.