MarTech on MSN

Google launches no-code scenario planner built on Meridian MMM

Google’s Scenario Planner gives you a no-code way to turn Marketing Mix Model insights into budget and ROI decisions. The ...
The National Law Review

Marketing Rule Relief for Investment Advisers- SEC Staff Clarifies Flexibility on Model Fees and SRO Disqualifying Events

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...
InvestmentNews

SEC drops new marketing rule guidance for testimonials, net-performance modeling

The Securities and Exchange Commission staff has issued fresh guidance on its marketing rule, giving RIAs more clarity around using testimonials from certain disciplined individuals and more ...
Seeking Alpha

Gentex: Shifting Model Mix And A Change In Strategy Hit Sentiment

Gentex faces ongoing headwinds from an adverse mix shift and still-weak underlying global auto-build rates. GNTX's core auto-dimming mirror business is underpenetrated, but adoption has stalled in ...
Forbes

Why Traditional Marketing Mix Modeling Is Not Up To The Pace Of Modern Commerce

The marketing landscape is experiencing a seismic shift. Retail media networks are projected to be the fastest-growing advertising channel through 2027, with annual growth exceeding 20%, according to ...
martech

Marketing mix modeling has a usage problem, not a tech problem

Marketing mix models often fail because insights stop at analysis. Here's what it takes to turn MMM into a decision-driving capability. Marketing mix models aim to answer the marketer’s billion-dollar ...
Morningstar

Analytic Partners Positioned as a Leader in the 2025 Gartner® Magic Quadrant™ for Marketing Mix Modeling Solutions

MIAMI, Nov. 18, 2025 /PRNewswire/ -- Analytic Partners, the leader in Commercial Analytics, announced today that it has once again been named a Leader in the 2025 Gartner® Magic Quadrant™ for ...
Reuters

Oreo-maker Mondelez to use new generative AI tool to slash marketing costs

NEW YORK, Oct 24 (Reuters) - Snack maker Mondelez (MDLZ.O), opens new tab is using a new generative AI tool to cut costs for the production of marketing content by 30% to 50%, a senior executive told ...
Search Engine Land

How to avoid marketing mix modeling mistakes that derail results

Marketing mix modeling (MMM) is having a moment in marketing measurement. As privacy regulations limit user-level tracking, marketers are turning to it for reliable, cross-channel measurement. (We ...
Forbes

Media Mix Modeling: A Tried-And-True Way To Allocate Your Budget

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. In my years as a marketing executive, I’ve seen teams spend months ...
maketecheasier.com

How to Run a Python Script Using Docker

Running Python scripts is one of the most common tasks in automation. However, managing dependencies across different systems can be challenging. That’s where Docker comes in. Docker lets you package ...