Search engines have evolved significantly from basic keyword matching to intelligent systems leveraging artificial intelligence (AI). This transformation prompts an important question: when it comes ...

Learn what indexability means, how it differs from crawlability, and how to fix common indexation issues. Ensure your most valuable pages appear and perform in Google’s index. You’ve spent hours ...

Automation has shaped PPC for decades, and the landscape keeps shifting. I’ve seen that evolution firsthand, from helping build the first AdWords Editor to developing early Google Ads scripts and ...

Since last year’s disastrous rollout of Google’s AI Overviews, the world at large has been aware of how AI-powered search results can differ wildly from the traditional list of links search engines ...

AI-based search engines continue to try and replace Google. The most recent entrance comes from a division of Public Good, a digital marketing company acquired by Ad.com in early July. The company has ...

Jon covers artificial intelligence. He previously led CNET's home energy and utilities category, with a focus on energy-saving advice, thermostats, and heating and cooling. Jon has more than a decade ...

If you’re an avid podcast fan, you’ll notice that there are (broadly speaking) two types of shows: non-narrative and narrative. Non-narrative podcasts are more freewheeling, constructed around ...

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. Perplexity on Wednesday unveiled Comet, an AI-powered ...

Major news outlets are in crisis mode as artificial intelligence chatbots pushed by Google and other Big Tech giants crush website traffic. Google has rolled out an “AI Overviews” feature in its ...

Anthropic has announced a new web search tool to its AI chatbot range, Claude, thanks to a new API. Developers will now be able to use the tool to create ‘Claude-powered’ apps that deliver real-time ...

Apple is looking to add AI search engines from OpenAI, Perplexity, and Anthropic to Safari, Bloomberg reported on Wednesday. Eddy Cue, Apple’s Senior Vice President of Services, made the statement ...

Google can train its search-specific AI products on content across the web even when publishers have opted out of training Google's AI products. Publishers can only decline having their data used in ...