Google and Meta are enjoying a digital ad boom, as artificial intelligence automates marketing and drives record sales.

NEW YORK —Nielsen has introduced Predictive Sales Lift, a new feature that helps marketers and agencies gain better insights ...

Nielsen has introduced a new predictive analytics capability aimed at helping advertisers and agencies better understand the ...

Nielsen announced a new ad performance capability to help buyers predict sales lift and incremental revenue for Nielsen One ...

Vaibhav Tummalapalli is using AI-driven models and scalable data platforms to help auto brands identify and convert ...

Nutella is capitalizing on what internet users are calling the greatest free advertising moment in history. A tub of the beloved chocolate-hazelnut spread has achieved liftoff — not just into space, ...

Nearly 90% of consumers say they prefer personalized ads to non-personalized ones—and location is becoming one of the most powerful personalization signals available. In 2025, advertisers spent at ...

As marketing leaders, we don’t wake up thinking about algorithms. We wake up thinking about growth. For CMOs, the job has always been the same: drive real business impact, improve ROI, and ...

The insurance industry is experiencing a fundamental shift in how to define, understand, and quantify risk. Recent technological advancements have led to an explosion of data, demanding new processing ...

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A prominent Alaska car dealer will pay up to $1 million to settle claims from state officials that the company deceived customers and violated state consumer protection laws with false advertising ...

March 19 (Reuters) - OpenAI said on Thursday it will acquire Python toolmaker Astral, as the ChatGPT owner looks to strengthen its portfolio against ‌rival Anthropic and gain more share in the ...