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Most people build Facebook lead ads to attract more people. More volume. Cheaper leads. That’s not wrong. It’s just incomplete. Because when an ad attracts everyone, it also attracts low intent. And that’s why you end up with cheap leads who don’t reply don’t show up and don’t remember the ad they came from. A better question isn’t: “How do I get more opt-ins?” It’s: “What would make the wrong person not enquire?” Good lead ads don’t chase attention. They create alignment. • Is this a problem yo
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